5 Things To Consider When Hiring A Web Designer

You are officially ready to expose your business to the ever-buzzing internet arena. To welcome the opportunities that are known to come from the traction of internet traffic. To grow your business into what you know it can become.

You are excited, but you are a little unsure where to begin.

You may ask, how should one select a local web designer? What exactly makes a good website design?

Here are 5 things to consider that will guide you when hiring a web designer.

•  

  RESPONSIVE WEB DESIGN

   

  To fully make the most of the activity you receive on your website, you want your customers to be able to access your website from each and every device that they are using. It is important to consider ‘responsive web designs’.

  The measurement of capability determined by what is considered a ‘responsive web design’ is one where the website can ensure an ideal user experience regardless of the device they are using.

  Simply put, visitors to your website can easily navigate through your website on any device. They will not be put-off by lengthy scrolling. The pages will be consistent. The resizing of pages will be automatic. Your website will look fantastic on every screen size!

•  

  PAGE SPEED AND SEARCH ENGINE OPTIMISATION

   

  Google places priority in page ranking to pages with higher load speeds. A page that is designed with SEO (Search Engine Optimisation) in mind, one that agrees with Google’s standards, will be rewarded with higher visibility online.

  Simply put, a great website design is one that has been created with greater understanding of SEO. You want your website to be able to generate traffic, with success in digital marketing by being able to convert visitors to returning customers.

  For all of this to happen… you need to be right there! Visible! On Google’s search engine!

•  

  SSL CERTIFICATES

   

  In the URL of a website, you may have often noticed two things.

  • https instead of http in the URL
  • A locked padlock symbol next to the URL

   

  This is the marking of a website with an SSL (Secure Sockets Layer) certificate. It exists to protect personal and private information that has been passed through your website, such as credit card information and passwords. SSL legitimises your website in safeguarding the personal information gathered from website visitors and fosters trust in your business. Google has also incorporated security into their ranking prioritisation. Simply put, websites with SSL certificates outrank those without it.

•  

  VISUAL DESIGN: BRANDING ALIGNED WITH BUSINESS

   

  It is particularly important that web designers are able to provide a range of templates and/or design ideas that complement your business. The website design needs to look good, the right colour scheme, image logos and overall visual design is crucial. It also needs to have consistent branding that represents and aligns with your business needs.

  Remember, this website will be the online face for your business.

•  

  FUNCTIONALITY AND USABILITY

   

  Make sure to consider your objectives and how they will be executed through this website. You need to consider the sort of custom functions that your website needs. Things that for example may aid you in your digital marketing purposes. For example, will you be communicating with customers through online forms? You must make note of these questions in preparation for when you meet your web designer. The usability of every function on your website is important. You should be able to click between pages swiftly, every button across the site should be working, the overall functionality needs to be great.

  Since you now have all this information under your belt.

  You can now make an informed decision concerning which web designer is best for you.

  Hopefully, one that may help you achieve your business potential!

Frequently asked questions with answers:

Professional SEO & Online Marketing Agency, Call us today for a Complimentary Online Marketing Audit.

 

 

5 Things To Consider When Hiring A Web Designer

You are officially ready to expose your business to the ever-buzzing internet arena. To welcome the opportunities that are known to come from the traction of internet traffic. To grow your business into what you know it can become.

You are excited, but you are a little unsure where to begin.

You may ask, how should one select a local web designer? What exactly makes a good website design?

Here are 5 things to consider that will guide you when hiring a web designer.

•  

  RESPONSIVE WEB DESIGN

   

  To fully make the most of the activity you receive on your website, you want your customers to be able to access your website from each and every device that they are using. It is important to consider ‘responsive web designs’.

  The measurement of capability determined by what is considered a ‘responsive web design’ is one where the website can ensure an ideal user experience regardless of the device they are using.

  Simply put, visitors to your website can easily navigate through your website on any device. They will not be put-off by lengthy scrolling. The pages will be consistent. The resizing of pages will be automatic. Your website will look fantastic on every screen size!

•  

  PAGE SPEED AND SEARCH ENGINE OPTIMISATION

   

  Google places priority in page ranking to pages with higher load speeds. A page that is designed with SEO (Search Engine Optimisation) in mind, one that agrees with Google’s standards, will be rewarded with higher visibility online.

  Simply put, a great website design is one that has been created with greater understanding of SEO. You want your website to be able to generate traffic, with success in digital marketing by being able to convert visitors to returning customers.

  For all of this to happen… you need to be right there! Visible! On Google’s search engine!

•  

  SSL CERTIFICATES

   

  In the URL of a website, you may have often noticed two things.

  • https instead of http in the URL
  • A locked padlock symbol next to the URL

   

  This is the marking of a website with an SSL (Secure Sockets Layer) certificate. It exists to protect personal and private information that has been passed through your website, such as credit card information and passwords. SSL legitimises your website in safeguarding the personal information gathered from website visitors and fosters trust in your business. Google has also incorporated security into their ranking prioritisation. Simply put, websites with SSL certificates outrank those without it.

•  

  VISUAL DESIGN: BRANDING ALIGNED WITH BUSINESS

   

  It is particularly important that web designers are able to provide a range of templates and/or design ideas that complement your business. The website design needs to look good, the right colour scheme, image logos and overall visual design is crucial. It also needs to have consistent branding that represents and aligns with your business needs.

  Remember, this website will be the online face for your business.

•  

  FUNCTIONALITY AND USABILITY

   

  Make sure to consider your objectives and how they will be executed through this website. You need to consider the sort of custom functions that your website needs. Things that for example may aid you in your digital marketing purposes. For example, will you be communicating with customers through online forms? You must make note of these questions in preparation for when you meet your web designer. The usability of every function on your website is important. You should be able to click between pages swiftly, every button across the site should be working, the overall functionality needs to be great.

  Since you now have all this information under your belt.

  You can now make an informed decision concerning which web designer is best for you.

  Hopefully, one that may help you achieve your business potential!

Frequently asked questions with answers:

Professional SEO & Online Marketing Agency, Call us today for a Complimentary Online Marketing Audit.

 

 

How Does PPC Marketing Work?

Online advertising has become a near-requirement for businesses who are looking to pull in new clients. While there are a lot of options out there, one of the most consistently popular choices is pay-per-click marketing or ppc. Before getting involved in ppc marketing, though, it’s a good idea to understand what it’s doing for you and to get a general grasp of how the system works.

 

 

 

 

The Sandwich Board Metaphor

Say, for a moment, that your business hired someone to put on a sandwich board. This person’s job is to go out and to tell people how great your business is while walking the streets. You don’t pay this person a wage, but rather you pay this person a set fee for every customer he gets actually to step inside your store.

That’s kind of how pay-per-click marketing works.

When you start a pay-per-click marketing campaign, you design an ad and assign it to certain keywords. When someone searches for those keywords, your ad comes up. It may come up in the search results, or it may be featured on a website. These sites are the people on sandwich boards telling passerby how great your business is. If someone clicks on the ad, they’ll be redirected to your business’s site. Every time that happens, you pay a fee, which might be as little as a cent or as much as a dollar.

Does It Work?

PPC marketing gets results, which is one reason it remains such a popular method of online advertising. However, it is important to remember that your metaphorical sandwich boards get paid whether someone purchases them in your store. As such, it’s important to tailor your ads to draw in people who are serious about shopping, so you eliminate as many casual browsers as possible.

How do I get the most out of my PPC Campagin?

 

• Research the demand for your product or service:

  Do a little research before you put your product or service into the market, check statistics and trends for your product or service.The goal is to see if there is a demand or potential for your product or service. And if there is, identify the demographics of your potential buyers.At the end of this research you should have a rough idea about marketability of your products or service.

  Google Trends can give you a good starting point for your niche market.
• Identify your audience

  Try to get to know your potential buyers. The demographic information of buyers can help you optimise your PPC campaign to specifically target them in your PPC campaign, minimizing budget wasted on the impression that the audience is less likely to buy your products or services. This information includes locality, age, gender, interests, employment, education, job title, household, etc.These information are cruicial in setting up a successful campagin.

• Find most searched keywords

  Find keywords and search phrases that has most relevancy and search volume spicific to your products or services, besides that you should consider the cost of these keywords after evaluating the efficiency of your conversion rate in terms of cost and ROI for each keyword selected.

• Define negative keywords

  By defining a list of negative keywords in your campaign's negative keyword list, you can further minimize wasting your budget spent, keywords like: "Free" and any keywords that you think it is not a buying intention term.

• Device Targeting

  Depending on your niche you would have and idea which device the majority of your buyers browsing your ads from, in most of the cases targeting mobile devices are most likely to convert the best.

• Ads wording

  Try to write compeling words to get the attention of potential buyers, having more diverse ads in ads group in your campaign, gives the platforms like google to show the best performing versions of your ads more often when searched.

• Use ad extensions

  To increase the quality score of your campaign you may want to use ad extensions, these are additional information that displaied with your ad, information like extra links, location, phone number to call and etc.

• Monitor CTR and Convertion Rate

  With every PPC campaign the aim is to have higher CTR (Click Through Rate) and With setting and defining conversions on your GA (Google Analytics) platform for your landing page, you will be able to measure efficiency of your CTR, which furthue helps you to optimise your campaign settings and keywords.

 

Frequently asked questions with answers:

Other articles you might be interested in reading:

• 5 Things To Consider When Hiring A Web Designer
• GOOGLE ANALYTICS helps you make profit-generating improvements to your advertising and website
• How Does PPC Marketing Work?
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You aren’t looking for a huge spike in traffic with PPC marketing; you’re looking to attain their email address or a purchase depending on your strategy if you need more information on PPC marketing or just advice on how to make your campaign as strong as you can.

 

Find out today with our Complimentary Online Marketing Audit.